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Erdnase™

1/1/2009 ☼ portfolio

A completely fictional brand identity—for now.

The name comes from S.W. Erdnase, the famous and unknown author of The Expert at the Card Table, the de facto treatise on sleight of hand written in 1902. S.W. Erdnase, however, is not the author’s real name. There is much speculation, but no concrete evidence suggesting a certain author has been found.

Abstract mark. Means nothing, but looks nice.

Imagining a project dashboard if Erdnase was a highly process-driven design agency.