Diego Segura
 The title is spread out over the back and the front of the cover.

PRINCIPLES 018

PRINCIPLES 018 is a printed, formalized version of my culture doc. The project was inspired by The 10 Principles of R/GA and Scribe’s Culture Bible. It is written as advice to myself with references to many different inspirations in my life, who are listed at the end of the booklet.

The “018” in the title represents that these principles were written after 18 years of my life. I expect to create different versions of this as time goes on—look out for PRINCIPLES 042, where I advise myself on how to deal with a mid-life crisis.

 The title is spread out over the back and the front of the cover.

The title is spread out over the back and the front of the cover.

 “Ego is the enemy,” inspired by Ryan Holiday’s book of the same title.

“Ego is the enemy,” inspired by Ryan Holiday’s book of the same title.

First test print

 There is an entire two-page spread for two principles I’ve learned in chess. Small detail: The position on the board in this picture is from Tal vs. Botvinnik 1960, Game 6.

There is an entire two-page spread for two principles I’ve learned in chess. Small detail: The position on the board in this picture is from Tal vs. Botvinnik 1960, Game 6.

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 A shot of the inside of the front cover.

A shot of the inside of the front cover.

 The final page of  PRINCIPLES 018  where I thank all of the people who influenced the ideas inside.

The final page of PRINCIPLES 018 where I thank all of the people who influenced the ideas inside.