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Rebranding Medium


my first major rebrand:


it’s especially heartfelt for me.

two years ago, i emailed collins.

it was my birthday and i was unhappy and scared and frustrated—

and i wanted to do great work.

with great people.

they gave me a chance.

it meant a lot then.

it means a lot now.

brian didn’t have to hire me.

george didn’t have to mentor me.

andy didn’t have to work with me.

alexandra didn’t have to listen to me.

tomas didn’t have to teach me.

i’m beyond thankful to have worked with these amazing, talented individuals.

and beyond thankful to see our hard work out in the world.

thank you.

see the case study here.

see medium here.