On craft and repetition

On craft When you are improving your craft there is no other task than to perform the work. There is no checklist or to-do list. There is no project management to becoming a better writer. You may use tools to help you progress, but the main activity is always to write. I see that you've done what you needed to do for the week. The writing you assigned to yourself is already done—why, then, do you look around like you have nothing to do? Did you think that writing stopped there? When your self-assigned work is finished? Assign yourself more! Don't stop at this week, finish next week, too. Get ahead. Start a new project. It can be short, but it must be a project in which you're able to practice your craft. It doesn't matter if it's directly useful to your website or even to be read by anyone. What matters is that you're writing and improving your ability to create.

On repetition In sports, the number one way to get better—once you understand proper technique, form, etc.—is to repeat the motions over and over again until they become muscle memory. The player with a great jump-shot has done it a million times, if not more. They've made massive numbers of shots and that repetition is what makes them great in their current state. You might think that since you no longer play sports and your work is not physical that you don't have to repeat things over and over, but that could not be further from the truth. In fact, when a basketball player practices his jump-shot, he's not exercising his body—he's exercising his brain. The activity of the brain is being repeated and the pathways are solidifying with each repetition. As he gains more data—shots made and shots missed—he begins to adjust and learn what works and what doesn't work. Over and over again until the mind itself performs the action as an instinct more than a deliberate act. Applied to your work, the more you write—and the more you go through the entire process, including feedback—the better you will get. The more it will become instinctive to you. However, you have to go through the entire process. With your daily reflections, you are training yourself to get over "writer's block"—which we both know doesn't exist. However, only when you write more refined articles are you training yourself in the art of design thinking. Only then are you empathizing and writing for an audience. You're developing the skills and thinking of a copyeditor and then continuing to ask for additional feedback to learn more about what might be wrong with your writing. The key? Repeat this over and over and over.

Diego Segura