On allure

There must be some sort of unknown to create allure. You pride yourself on transparency, but that’s not always the answer. Nor, of course, is complete opacity, but you should try to say less in the coming days. You’ll find out that now others are listening to you because they have asked to hear what you have to say, rather than you burdening them with unsolicited words.

The best way to build allure is not through complete transparency nor through full opacity, but a gentle mix of both. Be transparent enough that people know there is something more to your actions, but never let them know what. Use this to build interest in your projects or creative endeavors. You’ll have much more luck informing the interested than selling to the uninterested. Make others ask questions, and they will take interest in your answers.