On repetition

In sports, the number one way to get better—once you understand the proper technique, form, etc.—is to repeat motions over and over until they become muscle memory. The player with a great jump shot has done it thousands of times. That repetition is what makes them great.

You might think that since you no longer play sports and your work is not physical that you don’t have to repeat things over and over, but that couldn’t be further from the truth. In fact, when a basketball player practices his jump shot, he’s not exercising his body—he’s training his brain. The neural pathways are solidifying with each repetition. As he gains data—shots made, shots missed—he begins to adjust and learn what works and what doesn’t work. Over and over again until the mind itself performs the action as an instinct more than a deliberate act.

Apply this to your work. The more you write—and the more you go through the entire process, including receiving feedback—the better you will get. The more it will become instinctive to you. However, you have to go through the whole process. With your daily reflections, you are training yourself to get over writer’s block”—which we both know doesn’t exist. However, only when you write more refined articles are you training yourself in the art of design thinking. Only then are you empathizing and writing for an audience. You’re developing the skills and thought processes of a copy editor and then continuing to ask for additional feedback to learn more about what might be wrong with your writing. The key? Repeat. Repeat. Repeat.