On words

As you read in Daniel Coyle’s The Culture Code, catchphrases are powerful yet simple. Sometimes a catchphrase is comprised of a few words that shape an entire culture—see Google’s Don’t Be Evil” or Apple’s Think Different.” I think you can adopt some of these; they’ve already influenced you a lot. I’d like you to develop some of your own. I think you could simplify them down to single words. For example, from Bobby Fischer, you learned insanity”. From Steve Jobs, you learned different”. From Benjamin Franklin, you learned equanimity”. These are fundamental values that should shape your life. Put these down on paper and live by them!