Two Punches Make a Knockout
I’ve been searching for freelance work for the past few months by reaching out to companies I admire. Cold email.
It’s relatively easy to make a splash in the first email:
- Have a solid reason for reaching out.
- Show how you can provide them value.
- Do your research and make it clear that you care.
But there’s a second part nobody tells you:
Make a second splash.
Two punches make a knockout.
Recently, I reached out to a founder I’ve been keeping up with for over a year now.
The first email was good cold outreach, but equally important was the follow-up.
Once they expressed interest in me, I reassured them of my interest in their operation. I went and read two books about their business in a weekend, and sent them a follow-up about what I learned.
Everyone sends a resume.
Few reach out with a well-crafted, personalized message.
Even fewer spend twelve hours straight reading about their business to prove interest.